SPRITE B'BALL UTC PROMOTION

Official Rules

    NO PURCHASE REQUIRED TO ENTER OR WIN. TEXT MESSAGING IS NOT REQUIRED FOR ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA TEXT MESSAGING, YOU WILL RECEIVE 5 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.

    1. Eligibility: Sprite B'ball UTC Promotion (the "Promotion") is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, NBA Properties, Inc., NBA Media Ventures, LLC, the National Basketball Association, and its member teams (collectively, "NBA Entities"); Career Sports & Entertainment, Inc., ePrize, Inc., and their respective parent companies, subsidiaries, affiliates, agents and those prize providers and agencies that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of an Instant Win game (the "Instant Win Game") and a Sweepstakes (the "Sweepstakes").

    2. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. Administrator: ePrize, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

    3. Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.

    4. Promotion Period: The Promotion begins at 7:00 a.m. Eastern Time ("ET"), January 22, 2014 and ends at 7:00 a.m. ET, March 16, 2014 (the "Promotion Period"). For the purposes of this Promotion, a day is defined as a full calendar day, beginning at 12:00 a.m. ET and ending at 11:59 p.m. ET, except for January 22, 2014 which will begin later at 7:00 a.m. ET and March 16, 2014 which will end earlier at 7:00 a.m. ET (each a "Day"). Administrator's computer is the official time-keeping device for this Promotion.

    5. How to Enter: There are 2 ways to enter:

    1. a) Purchase Specially-Marked Sprite® Products: During the Promotion Period and while supplies last, purchase any specially-marked 20 oz Sprite® or Sprite Zero™ product and obtain a unique code located under the cap (the "Cap Code"). Then visit sprite.com/utc and log into your Sprite UTC Loyalty Program account ("Account") if you already have one. (See Section 6 for details on becoming a Sprite UTC Loyalty Program member). Navigate to the Sprite B'ball UTC Promotion, and follow the directions to enter the Cap Code to receive 1 Sweepstakes entry and 1 Instant Win entry. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes.
    2. If you'd prefer to enter via text messaging, during the Promotion Period, using a two-way text-messaging capable device (each a "Device"), text your Cap Code to the short code 777483. Then, input the requested information to confirm your date of birth and email address. If you are eligible and your Cap Code is valid, you will receive 1 entry into the Sweepstakes and 1 Instant Win Game play. If you wish to opt out, text STOP to 777483. Text HELP to 777483 if you would like more information. Send questions to questions@eprizefulfillment.com. By texting a Cap Code to 777483, you agree to give Sponsor and Administrator permission to send you 5 text messages using automated technology in response to your entry related to the Sprite B'ball UTC Promotion. If you are a potential winner of an Instant Win Game prize, the return text message that you receive will contain detailed prize claim instructions. Message and data rates may apply. Check your owner's manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, Metro PCS, and Virgin Mobile.Consent is not required to buy goods and services. Your participation in the Promotion is subject to the Sponsor's Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.
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    4. b) Alternate Method of Entry ("AMOE"): To enter the Promotion without purchasing a specially-marked 20 oz Sprite® or Sprite Zero™ product, during the Promotion Period, visit sprite.com/utc and log into your Account. Navigate to the Sprite B'ball UTC Promotion, click on the "Don't have a code?" link, and enter the required information to receive 1 AMOE code (the "AMOE Code") via email, which you may use to enter the Promotion. If you elect to use the AMOE Code for this Promotion, you will receive 1 Sweepstakes entry and will advance to the Instant Win Game page where you will receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. Limit: 5 AMOE Code requests per person per day.
     

    For All Methods of Entry: The Instant Win Game is not compatible with systems using Opera Web Browsers. Limit: 5 Sweepstakes entries and 5 Instant Win play per person per day during the Promotion Period, regardless of method or combination of methods of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than the stated number of entries/plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant's entries/plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry/play methods or agents (including, but not limited to, sweepstakes entry services) will void all entries/plays by that entrant. In the event of a dispute as to any entry/play, the authorized account holder of the email address or Device used to enter/play will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being authorized account holders.

    6. How to Join the Sprite UTC Loyalty Program: Visit sprite.com/utc, click on the sign up link located at the top right of the page, and follow the instructions to create an Account. To become a member, you must have a unique, valid email address. Accounts cannot be shared.

    ALL POTENTIAL INSTANT WIN GAME WINNERS AND SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE OR SHE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER AND/OR POTENTIAL SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN GAME SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.

    8. Promotion Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. For the Instant Win Game: There will be 1,272 random, computer-generated winning times during the Promotion Period, 8 First, 8 Second, and 8 Third Prizes per Day. If you are the first player to play the Promotion at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. For the Sweepstakes: Administrator will randomly select the potential Sweepstakes winner on or around March 17, 2014 from all eligible entries received. The potential winner will be notified by email, mail or phone. For All Potential Winners: Any potential winner who entered via text messaging will be notified by phone and/or text message at the phone number of the Device used to enter the Promotion. Potential winners of any prize who entered via text messaging must visit the specified website within 72 hours of receiving the win notification text message to complete an online prize fulfillment form. Except where prohibited, the potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release ("Declaration") in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If any potential winner cannot be contacted, or fails to sign and return the Declaration (Grand Prize only) within the required time period, or if prize is returned as undeliverable, he/she forfeits prize. In the event that the potential Grand Prize winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the Grand Prize will not be awarded. Unclaimed or undeliverable First, Second, and Third Prizes will remain un-awarded. Instant Win Game Prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Promotion.

    9. Prizes:

    1. a) Sweepstakes Prize:
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    3. 1 GRAND PRIZE: A trip package for 2 to one 2014 NBA Finals game, determined by Sponsor in its sole discretion (the "Game"). Trip package includes coach-class air transportation for 2 from a major airport near winner's home to destination city (determined by Sponsor in its sole discretion); round trip transfers between airport and hotel; 2 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); a $500 American Express® gift card that may be used for spending money, terms and conditions apply; 2 tickets to the Game (date, city, teams, seating and all other details determined by Sponsor, in its sole discretion); and travel agent services. Winner must be available to travel on the dates specified by Sponsor or forfeit the prize. All travelers must travel on same itinerary. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. The Sponsor is not responsible if the Game or any other scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer's standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner's guest is a minor (as determined by his/her state of residence), winner must be minor's parent/legal guardian and must complete required paperwork on behalf of minor as applicable. Travel companion must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply.Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of the Game. Approximate Retail Value ("ARV"): $ 6,575. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and ARV. The odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.
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    5. b) Instant Win Game Prizes:
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    7. 424 FIRST PRIZES (8 per Day): An artist hat (size, color and style determined by Sponsor in its sole discretion). ARV: $15.
    8. 424 SECOND PRIZES (8 per Day): An Street Art poster. ARV: $10.
    9. 424 THIRD PRIZES (8 per Day): A pair of artist shoelaces. ARV: $3.
    10. The odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays.
     

    For All Prizes: Total ARV of All Prizes: $18,447. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 Sweepstakes Prize and 1 of each Instant Win Game Prize per person.

    10. Publicity: Except where prohibited, participation in the Promotion constitutes entrant's consent for Sponsor, the NBA Entities, and their designees to use entrant's name, prize information, likeness, city and state of residence for promotional purposes in any media without further consideration.

    11. General Conditions: In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Promotion to address the impairment, then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Promotion and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

    12. Release and Limitations of Liability: Except where prohibited, by participating in the Promotion, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, NBA Entities, Career Sports & Entertainment, Inc., ePrize, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of each of them (the "Released Parties") from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to cellular networks, computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of registrations and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties' liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Parties be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another Sweepstakes entry or Instant Win Game play, if it is possible. If the Promotion, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

    13. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions) will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

    You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), you will send a written notice to the Administrator ("Demand"). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions). You must send the Demand to the following address (the "Notice Address"): Legal Department, ePrize, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the "Arbitrator"). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney's fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (and as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

    You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

    All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.

    14. Promotion Results: For a winner list, visit http://bit.ly/1bDvp0D. The winner list will be posted after winner confirmation is complete.